GORINCHEM – In Evenementenhal Gorinchem on March 14, 15 and 16, 2023 there will be another Sign & Print Expo. With this, the exposition builds on the original exposition cycle, on which the next edition will only take place in 2025. Rowdy van den Nieuwenhuizen, Head of Event Sign & Print explains: “It is therefore a one-off that after an expo edition, another expo edition will take place a year later, due to the postponed edition of 2021. Visitors will get a sneak preview as a frontrunner to the busy exhibition calendar (FESPA and Drupa) in 2024. In 2023 there will be responded to current problems in the industry under the guise of the new theme City of Visual Communication.”
Where does the focus lie in 2023?
“Together with the industry, we will convert the challenges that are occurring in the graphic and sign industry into opportunities. How do we optimally respond to digitalisation, staff shortages, rising energy prices and the raw materials crisis. Through knowledge transfer we can turn current issues into challenges, on which visitors and exhibitors can discuss them with each other. Because what does the future bring and which new applications will be released in a short- and medium period of time? The newest raw materials, software, materials, design- and sustainability processes will be released on March 14, 15 and 16, 2023”, said by van den Nieuwenhuizen.
Sign & Print Exposition 2023 responds to the entire chain within visual communication. Van den Nieuwenhuizen: “We want to give the visitor a complete overview. An expression starts with the layout of the design and ends with circularity (= a second life). In between we will find the core of the exhibition with professionals in the field of prepress, press and after press.” In addition to the professionals from the graphic and sign industry, Adobe will be present to show the newest 3D design in the field of product development, retail, marketing and design. This results in unique developments in the field digital photography, Augmented Reality and sustainability. Sustainability is also the overarching element in the city park, which can be found in the heart of the exposition. “We inspire from the challenges together with our partners. You can meet well-known names such as Canon, Probo, Zünd Benelux, Vink, Print.com and Maegis,” says van den Nieuwenhuizen.
New Theme 2023: City of Visual Communication
Amsterdam, Hong Kong or New York. These cities have developed themselves to a true stronghold of visual communication. From large-scale out-of-home communication to a personal business card. Meet the suppliers (and creative minds) who know how to stimulate all the senses in a city.
Sign & Print Expo takes place in Evenementenhal Gorinchem, on March 14, 15 and 16, 2023.
For more information visit the website or contact Rowdy van den Nieuwenhuizen, Head of Event, directly via Rowdy.vandenNieuwenhuizen@easyfairs.com.
